Aggressive fonts are those that have a lot of contrast between the thickest and thinnest parts of the letter. They are usually used in logos and other designs where they want to make a statement. Examples include Comic Sans, Impact, and Times New Roman.
When you use an aggressive font in your logo, it’s best to keep it simple and to focus on the main message you want to get across. It should be clear what kind of company this is, how it relates to the industry, and how it stands out from its competitors. An aggressive font will grab attention very quickly, so make sure it does not distract from your main message.
An example of an aggressive font is Arial Black. While this font is readable, it’s also extremely boring and not ideal for body copy. On the other hand, a sans serif font like Helvetica is much more versatile and can be used for both headings and body copy.
The biggest benefit to using an aggressive font is that people will be more likely to take notice of your logo. It may even attract people who would not normally be interested in your business if you used a neutral font.
Aggressive fonts are fonts that have a very high x-height. This is the vertical distance between the baseline and the top of the letter. A high x-height makes characters look taller and more bold because it makes them appear closer to the eye when you’re looking at them from a distance. High x-heights can make your text seem angry or upset, so it’s important to use low-impact fonts for body copy that could be read by a large audience.
