Apple is planning to put ads

Apple is planning to put ads right in the App Store’s Today tab

Apple is planning to show ads in the App Store’s Today tab and on individual app pages

according to MacRumors, 9to5Mac, and AppleInsider.

he two new ad placements will expand upon the ads you can already see in the App Store’s search tab and in search results.

Ads in the Today tab will appear in the larger card format used by other content in that tab,

but you’ll see a small blue box with the word “Ad” inside it under the app’s name.

“Apple Search Ads provides opportunities for developers of all sizes to grow their business,” Apple said in a statement to MacRumors,

Apple first started showing ads in App Store search results in 2016

The new ad spots indicate that Apple is exploring new ways to make money from the App Store