Instagram will start asking some users for their race and ethnicity

Instagram will begin asking some US users for race and ethnicity data in order to study how different groups experience the platform

the company says in a blog post published today.

A random assortment of Instagram users will get a pop-up in the app that leads to a survey asking for their race and ethnicity

hosted by the research group YouGov. Answering the questions is optional

Instagram says responses “will not limit the experiences that you have on Instagram, including impacting your reach or how people engage with your content in any way.”

In a video message posted today, Instagram head Adam Mosseri said collecting the data will help the platform look for ways to improve Instagram for users.

Civil rights groups and other advocates have long called on Facebook and other social media platforms to examine

its systems affect people of color, and there are numerous media reports about how platforms have allowed for discrimination.