Try this star font generator. Fonts are important for your business logo design. Not only do they add a professional look, but the right font can also help draw attention to certain words or phrases. Common font types include serif, sans-serif and script fonts. Serif fonts have small decorative lines at the end of each letter, which give them a more traditional look. Sans-serif fonts have straight, uniform letters that look like a sans-serif typewriter font. Script fonts are often used for headings or titles and are often handwritten.