Having a consistent brand identity is key to building trust. When you have a consistent logo, color scheme, and font, your customers know what to expect from every piece of your marketing. A common mistake is when designers choose a bold and colorful font for one website and use a plain and uninteresting font for everything else. Choosing a font that matches the brand’s tone of voice is especially important for social media posts. Also, consider whether your font choice will be legible at small sizes on mobile devices. If you can’t make out text on social media posts, it might be time to update your font.
By using tropical fonts in different places, you can create visual variety without changing your overall brand identity. The most effective way to do this is by using multiple typefaces within the same design. For example, if you want to include two bold headings in a design project but don’t want to change the entire design, try using two different typefaces instead of one big bold heading over two smaller ones.
When it comes to choosing the right font for your design, there are a few things to keep in mind. First, the weight of your font should match the weight of your design. If you're working with a light, airy design, you might want to use a lightweight font like Roboto. If you're working with a heavy, dark design, you might want to choose something heavier like Impact. Another important consideration is the size and spacing of your text. Using a large font size can make your text hard to read, so be sure to keep that in mind when choosing one. And finally, make sure that the fonts you choose are legible and easy to read.
